How We Helped a Local E-Commerce Store Boost Sales with Google Ads

How We Helped a Local E-Commerce Store Boost Sales with Google Ads

EcoWear Co. is a small e-commerce business specialising in sustainable clothing. Based in Ireland, they cater to environmentally conscious shoppers who want high-quality, eco-friendly products. Despite their unique offering, EcoWear Co. faced challenges driving traffic to their website and converting visitors into customers.They approached us to help increase their online visibility and drive more sales through Google Ads campaigns.

The Challenge

EcoWear Co. had two main challenges:

1. Low Website Traffic: Their organic traffic wasn’t enough to generate consistent sales.
2. Limited Ad Performance: They had tried Google Ads before but found their campaigns underperforming, with high costs and low conversions.

Learn how we’ve helped other businesses like this on our Case Studies page.

The Solution

To tackle these challenges, we developed a custom Google Ads strategy designed to:

1. Drive targeted traffic to their website.
2. Increase sales with a high ROI.

Here’s how we did it:

Campaign Setup – Building a Strong Foundation

We started with a detailed account audit to identify inefficiencies and opportunities. Key steps included:

• Keyword Research: Identified high-converting keywords such as “sustainable clothing Ireland” and “eco-friendly fashion online.”
• Campaign Structure: Created focused campaigns for their core product categories, like organic cotton T-shirts and recycled outerwear.
• Geo-Targeting: Narrowed the target audience to Ireland, focusing on areas with a strong interest in sustainability.

Read more about the importance of audience targeting in our blog: How to Optimise Google Ads for Small Businesses.

Ad Copy Optimisation – Capturing Attention

To increase click-through rates (CTR), we crafted engaging ad copy that highlighted EcoWear Co.'s unique selling points:

• Eco-Friendly Messaging: Emphasised their commitment to sustainability with phrases like “Shop Sustainable, Wear Ethical.”
• Limited-Time Offers: Used urgency with lines like “20% Off First Orders – Shop Now.”
• Social Proof: Included customer reviews and trust-building language like “Loved by Thousands of Eco-Shoppers.”

Discover tips for writing better ads on our blog: 10-reasons-to-use-google-ads-in-your-digital-marketing-strategy

Landing Page Improvements – Maximising Conversions

Driving traffic is only half the battle. We worked with EcoWear Co. to improve their landing pages:

• Added clear calls-to-action (e.g., “Add to Cart” or “Get Free Shipping Today”).
• Highlighted benefits like eco-certifications, fast delivery, and ethical production.
• Improved page speed and mobile usability to ensure a seamless experience.

Explore how a fast and user-friendly website can impact conversions in our Web Design Services.

Ongoing Campaign Optimisation

We continuously monitored and refined their campaigns:

• A/B Testing: Tested different ad creatives and keywords to identify what performed best.
• Negative Keywords: Added irrelevant keywords to reduce wasted spend.
• Bid Adjustments: Optimised bids for devices, locations, and times of day that converted better.

Learn how we monitor campaigns for maximum ROI in our Google Ads Services.

The Results

Our tailored approach led to significant improvements:

#1: Increased Sales

• 230% increase in sales within the first 3 months.
• Generated €12,000 in revenue from €2,500 ad spend, achieving a 4.8x ROI.

#2: Higher Website Traffic

• 350% increase in clicks from Google Ads.
• Lowered the cost per click (CPC) by 28% through optimised targeting and bidding strategies.

Read our blog on Why Google Ads Should Be Part of Your Marketing Strategy for more insights.

#3: Improved Conversion Rate

• Conversion rate improved from 1.2% to 4.6% after landing page adjustments and ad copy optimisation.

For more tips on increasing conversions, visit our SEO and Google Ads Case Studies.

Testimonial

Sarah, Founder of EcoWear Co.

“Astory Media’s Google Ads strategy was a game-changer for us. They turned our ad spend into consistent sales while keeping costs low. Their insights on improving our landing pages were invaluable. Highly recommend!”

Related Resources

• Google Ads Services: Learn how we help businesses like yours achieve high ROI with Google Ads.
• Web Design Services: Ensure your website supports your advertising strategy.
• Blog: How Google Ads Help E-Commerce Businesses: Explore how to drive traffic and sales through paid ads.

Ready to boost your sales with Google Ads?

Let us create and manage campaigns that deliver real results. Contact us today to get started!