Local SEO for Drain Cleaning & Plumbing Company
Helping Dublin Drain Service & Plumbing Company to get more enquiries.
Dublin Drain Service & Plumbing is a trusted, family-run business offering drainage solutions, plumbing repairs, and emergency plumbing services across Dublin. With over 15 years of experience, they’ve built a reputation for reliability and fast response times.
Although successful, they needed to boost their online visibility and attract more local customers through search engines. Their goal was to rank higher in local search results, drive organic traffic, and generate more leads.
A lovely man, Martin from Dublin Drain Service & Plumbing approached us to improve their local SEO and enhance their website’s performance in search rankings.
They wanted to target competitive areas like Dublin city centre, Dublin South, and Bray, ensuring potential customers could easily find their services online.
To achieve their goals, we designed a bespoke strategy focusing on technical SEO, on-page SEO, and off-page SEO. Each step was tailored to build a strong online foundation and improve their visibility.
If you're interested in how this process works, check out Our SEO Process.
We started by conducting an in-depth technical SEO audit to identify and resolve key issues:
- Boosting Website Speed: Compressed images and optimised website code to reduce page load times.
- Fixing Sitemap Errors: Created a clean XML sitemap for better indexing by search engines.
- Resolving Redirect Issues: Fixed broken links and implemented 301 redirects to maintain link equity.
These updates ensured that search engines could effectively crawl and rank the website. Learn more about our Technical SEO Services.
Next, we focused on on-page SEO to optimise the website for local search terms. This included:
- Conducting keyword research to identify valuable terms like "emergency plumber Dublin" and "blocked drains near me."
- Creating service-specific landing pages for areas such as Dublin city centre and Tallaght.
- Adding structured data (schema markup) to highlight business details like opening hours and customer reviews.
- Updating meta titles, descriptions, and headings with targeted local keywords.
For more examples of our work, visit our SEO Case Studies.
For off-page SEO, we worked to build authority and credibility for their website:
- Backlink Building: Secured quality backlinks from local directories and industry-relevant blogs.
- Google Business Profile Optimisation: Ensured the profile was updated with photos, services, and reviews to attract more clicks.
- Encouraged customers to leave reviews, increasing their trustworthiness and improving rankings in local searches.
Find out how our Off-Page SEO Services can grow your business too.
The results spoke for themselves. Target keywords saw significant improvements in search rankings:
| Keyword | Start Position | Month 1 | Month 2 | Month 3 |
|---|---|---|---|---|
| emergency plumber Dublin | 20 | 12 | 8 | 5 |
| blocked drains Dublin | 18 | 10 | 6 | 4 |
| Blocked Drain Dublin | 22 | 15 | 9 | 7 |
- 296% increase in impressions in search results.
- 95% increase in organic website traffic.
- 49 new enquiries in Month 3 alone.
Learn how you can achieve these results with our Local SEO Services.
These improvements also led to a higher Domain Authority, rising from 11 to 14 in just three months.
I highly recommend them to anyone looking for social media marketing, SEO. A fantastic marketing agency, and a key partner for my business.
Contact Us Today to get started!